Sales CRM

Contacts & companies

How people and accounts are modelled, deduplicated and linked to deals and tickets.

6 min read

Contacts (people) and Companies (accounts) are the backbone of the shared graph. Deals, quotes, tickets, chat conversations and calls all reference a contact and/or company, so a support agent sees the sales history and a rep sees open tickets, with no syncing.

Company types and support tier

  • Company type: PROSPECT, CUSTOMER and others; converting a won Deal typically promotes the account to CUSTOMER.
  • SLA tier (STANDARD, BRONZE, SILVER and up) on the Company sets support expectations for every ticket raised by its contacts.
  • A Contact belongs to a Company; a Company can have many Contacts.

Creating and finding records

  1. 1Use the global search or the Contacts and Companies lists to check for an existing record first.
  2. 2Create a new record with email (the main match key) and company name or domain.
  3. 3Attach the contact to the company; add role and phone as needed.
  4. 4Open the record to see the timeline: deals, quotes, tickets, calls, emails and notes together.
  5. 5To rename a company, click its name at the top of the record and type the new name in place. Name changes go through the same permission and field-access checks as any other edit.

How records connect

  • Deal.contactId and Deal.companyId link opportunities to people and accounts.
  • Ticket and WidgetConversation carry a contactId; identity is matched by email, so a website chatter with a known email lands on the existing Contact.
  • Merging duplicates should be done before converting more leads, so history is not split.
Custom fields on Contacts/Companies are governed by field-level security; if a field is missing for you, ask an admin to check Settings > Field access.

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